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Max Mara Perfume |
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Rising from the hard atmosphere of post war Italy in 1951, Achille Maramotti opened his men's dress wear business under the label of Max Mara. The "Mara" came from his surname and "Max" came from Count Max, a local character who was seldom sober but always stylish
Soon, he was making clothes for the kind of women who loved high fashion but couldn't necessarily afford it. His ethos—providing high-quality, design-forward clothing at more reasonable price has culminated, a half-century later in Max Mara being a billion-dollar empire, now encompassing high and low labels |
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