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Chloe Perfume |
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Chloe is founded by Gaby Aghion in 1952, a Parisian of Egyptian origin. She and her partner, Jacques Lenoir, were among the first to become aware of the raising demand for collections that could merge the strict requirements of Haute Couture and those of Ready-to-Wear
Prior to the launch of Chloe, extravagance fashion houses had only ever produced Haute Couture (i.e. made-to-measure) clothing. This was fine for the few who could afford it, but it left everyone else in often poorly-made copies, supplied by the local seamstress
Gaby Aghion, the creator of Chloe rejecting the stiff formality of 1950s fashion (and sensing a gap in the market), decided to create a line of off the rack, high quality, soft, body conscious clothes from fine fabrics, which she called 'luxury prêt-à-porter' and thus, Ready-To-Wear market we know today, was born
Gaby felt her own name sounded as though it belonged to a fortune-teller, so she borrowed the warm, round, feminine name Chloe from a friend instead
1973 saw the launch of the first Chloe Perfume which followed Chloe Narcisse and the Chloe Eau De Parfum in 2008 |
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