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Benetton Perfume |
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In 1955 Luciano Benetton who was the eldest of four children saw a market for colourful clothes, and sold he sold his younger brother's bicycle in order to buy his first second-hand knitting machine. His initial small collection of sweaters received a positive response in local stores in the Veneto region, and soon after he asked his sister and two younger brothers, Giberto and Carlo, to join him
Benetton opened their first store in 1968 which was located in Belluno and the year after in Paris. In The USA Benetton started with 5 stores in 1979 but reached 800 within 10 years by franchising aggressively
Benetton's core business remains their clothing lines. Casual clothing is marketed as the "United Colors of Benetton". Benetton has product lines for womens wear, menswear, childrens wear and underwear and Benetton have recently extended their product lines into toiletries, perfumes, exclusive watches and items for the home such as kitchen accessories and baby products |
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